In 2016, Cherrylake rebranded with a new name and logo to better reflect the diversification of its operations. The company is diversified and vertically integrated with a 1,800 acre wholesale horticultural farm, a leading Landscape and Irrigation Construction group and a Landscape Maintenance group.
Nestled in the rolling hills of Groveland (Lake County), Cherrylake farms over 1,800 acres of trees, shrubs and palms that are sold to leading construction projects and rewholesalers across the Southeast United States.
Cherrylake, Inc. is a family owned and operated business with a strong focus on creating a family-friendly atmosphere that encourages employees to seek out both professional and personal development. Featured here is co-founder Michel Sallin with one of his 8 grandchildren walking through Cherrylake’s Southern Magnolia crop.
Michel and Veronique Sallin founded Cherrylake in 1985. Since then, all three of their children, Timothee, Chloe and Melanie, work for Cherrylake and it’s sister company, IMG Citrus, along with their son-in-law, Todd. From left to right: Todd Gentry, Chloe Gentry, Timothee Sallin, Veronique Sallin, Michel Sallin, Melanie Ressler.
Cherrylake’s root enhancement production practices include the use of the patented Air-Pot container. Focusing efforts on a high quality root system is a testament to Cherrylake’s commitment to providing a product that provides instant beauty and a quality root system that can sustain the tree to grow for generations to come. Featured here is Leo Heurta, Greenhouse Propagator and Small Container Shifting Leader, who has been with the company for over 20 years.
A culture of self-management and empowerment creates a dynamic team of leaders throughout the company who continuously seek to improve processes and discover areas for grow that align with Cherrylake’s core values and purpose. Sustainable, Beauty, Life, Community and Vision are the common principles that Cherrylakers rally around. Featured here is Hector Escobar, Large Container Maintenance Team Leader, with his team using ergonomic gas powered pruners that improve safety of the employees while also increasing output.
As a leading employer in Central Florida, Cherrylake has been recognized by the Orlando Business Journal and the Orlando Sentinel as one the Best Places to Work and as one of the largest privately held companies. Cherrylake is part of the IMG Enterprises book of agri-business, employing over 450 employees with operations in citrus, mitigation banking, horticulture, landscape installation and landscape maintenance. Featured here, Chloe Gentry (Director of Marketing and Organizational Development) and Julio Rodriguez (Satellite Farm and Shifting Manager).
Cherrylake provides landscape and irrigation installation services to high profile projects throughout Central Florida, including new construction of commercial and residential homes and leading Orlando-area theme parks.
At Cherrylake, farming is a game of passion, patience and vision. Plants are grown from cutting or seed in Cherrylake’s greenhouse facilities, and some crops – such as their 1400 gallon line — take up to 12 years to bring to market.
As a leader in the horticulture industry, Cherrylake works alongside vendors, partners and universities to develop best management practices in farming, trial new technology and educate the industry on the newest trends.
Environmental responsibility and stewardess are a central focus of Cherrylake’s operation. The company was recognized for its efforts by the Florida Commissioner of Agriculture as the recipient of the prestigious 2016 Agricultural Environmental Leadership Award.
In 2015, Cherrylake launched a Landscape Maintenance group, focused on providing expert horticulture know-how and maintenance services on commercial and residential projects throughout Central Florida. Over the next five years the company expects to create over 100 jobs including 15 management level positions. These jobs will range from gardeners to team leaders, account managers, operation managers, sales professionals, irrigation and horticulture technicians and mechanics.